essie timeline


essie 2015 - essie expertise

a colorful collaboration

essie welcomes Rebecca Minkoff as global color designer.


bikini so teeny - blues by essie

small suit. big hit.

bikini so teeny becomes the number one selling trend nail color of all time.


world expansion

Essie expands worldwide beginning with Europe.


royal blessing ii

Chosen by Princess Catherine Middleton on the day of her marriage.


home sweet home

Essie Cosmetics becomes part of the L’Oreal USA family.

name drop

Essie is the answer to a question on Who Wants to Be a Millionaire.



partner up

Essie partners for some unique nail polishes with Universal Studios, J Crew, Rock & Republic, Mercedes-Benz Fashion Week, Judith Ripka..


bling bling

bling bling

Essie collaborated with Platinum Guild International (PGI) and designer Henry Dunay on the creation of the most expensive nail polish, "I Do" Platinum Nail Polish.


what an honor

what an honor

Essie is honored with an Achievement Award by Cosmetic Executive Women.


the whole package

The brand extends to essiespa pedicure treatments, followed by essie smoothies hand and body lotions (2004), paraben-free nail care system naturally clean (2009) and award winning “facial for hands” essie ejuvenate (2010).


first of many

Allure Magazine's first "Best of Beauty Awards" recognizes essie for Best Nail Polish Colors. Essie continues to garner awards over the years from InStyle Magazine, Redbook, Women's Healthy & Fitness Magazine, CosmoGirl Magazine.


royal blessing

Queen Elizabeth's hairdresser sends essie a letter requesting ballet slippers - the only color Her Majesty would wear.


hip to be square

Essie introduces our iconic square bottle.


first celeb crush

Tonight Show host Joan Rivers announces she is wearing essie Jelly Apple nail polish.


big in japan

Essie sales go international starting with Japan, then England, France...

seal the deal

Essie's first top coat and base coat launch, with a steady introduction of additional treatments and solutions over the years.


vegas baby!

Essie premieres her first 12 unconventional nail polish colors including Blanc, Bordeaux and Baby's Breath (which are still in the collection today).