step 1 - gel couture color

the it-factor

fashion show

the it-factor

fascinating bright fuchsia


shock. awe. and wow. just. wow. this fascinating bright fuchsia is packing serious fire power. girl, you’re blowing up.

step 2 - gel couture top coat

don't forget
the topcoat

lock in instant gel-like
shine on all gel couture
shades with specially
formulated top coat.

shop the

< >

step 1: lust-worthy couture color
step 2: gel-like shine

watch the

the it-factor is rated 4.5 out of 5 by 8.
Rated 4 out of 5 by from It lasts! I love how smooth this polish goes on, and how long it lasts. It doesn't last as long as when I get them professionally done, but it definitely lasts longer than other at-home polishes I've used. I love the colors offered. I'm a purple girl, myself!
Date published: 2016-10-05
Rated 4 out of 5 by from Great long lasting polish I have tried it a couple of times now. It really does last quite awhile longer than regular nail polish. I wash my hand or have them in water frequently which usually wears away at polish quickly, but this definitely lasted longer.
Date published: 2016-09-26
Rated 4 out of 5 by from Love the gel layer I got both steps for free, was a little leary of the bright color, but once it dryer it was lighter. The gel layer later longer then I thought it would. Held up great to very frequent handwashong
Date published: 2016-10-05
Rated 5 out of 5 by from It actually stayed on! I received it as a free sample from! and didnt expect such good results, but I am HOOKED!! I love the way it stays on! My nails are thin and brittle, but this stuff stuck!!
Date published: 2016-10-06
Rated 5 out of 5 by from Long lasting! I received this as a free sample from! It exceeded my expectations by far, I LOVED it!! I was chip free for over a week! I also loved that it dried so quickly!
Date published: 2016-10-11
Rated 5 out of 5 by from Essie's finest I received this product free to review. It DEFINITELY last as long as getting shellac. And of course it's cheaper. I recommend this product to anyone who likes shellac.
Date published: 2016-10-11
Rated 4 out of 5 by from Smooth application and wonderful color that last! I received this from Pinchme. I really like the color. It went on smooth and last forever!
Date published: 2016-10-13
Rated 5 out of 5 by from Super easy Was super easy to apply and lasted about a week. Great color
Date published: 2016-10-05
  • 2016-10-24T08:03CST
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