step 1 - gel couture color

the it-factor

fashion show

the it-factor

fascinating bright fuchsia


shock. awe. and wow. just. wow. this fascinating bright fuchsia is packing serious fire power. girl, you’re blowing up.

step 2 - gel couture top coat

don't forget
the topcoat

lock in instant gel-like
shine on all gel couture
shades with specially
formulated top coat.

shop the

< >

step 1: lust-worthy couture color
step 2: gel-like shine

watch the

the it-factor is rated 4.7 out of 5 by 13.
Rated 5 out of 5 by from Nice at home nails! First, I received step 1 & step 2 as a free sample from At first I was unsure of the shade, but after it dried it was great! I did 2 coats of color and 1 coat of the top coat. They stayed shiny (like gel nails) for the entire time I kept it on. It says "wear for up to 14 days" I didn't make it to 14 days because I helped my son with LEGO and no polish is safe from separating those blocks. However, I did make it 9 days with no chips or scratches. That's huge for someone who crafts, and uses her hands for everything. I can't wait to try more colors. This may be my new go to polish!
Date published: 2016-10-09
Rated 5 out of 5 by from Long-lasting, vibrant color that pops! I received this lovely nail polish as a free sample from The vibrant pink color immediately enticed me to try it. The application brush made it especially easier to apply accurately. I applied two coats, but realized that it would have been fine with just one coat of polish, due to the colorful opaque depth of this polish. This polish is not only beautiful and trending, it has an above average staying power. Like most, I lead an active life. Yet this glisteing polish lasted well over 2 weeks without chipping. Wow! I want more!
Date published: 2016-10-14
Rated 4 out of 5 by from It lasts! I love how smooth this polish goes on, and how long it lasts. It doesn't last as long as when I get them professionally done, but it definitely lasts longer than other at-home polishes I've used. I love the colors offered. I'm a purple girl, myself!
Date published: 2016-10-05
Rated 4 out of 5 by from Great long lasting polish I have tried it a couple of times now. It really does last quite awhile longer than regular nail polish. I wash my hand or have them in water frequently which usually wears away at polish quickly, but this definitely lasted longer.
Date published: 2016-09-26
Rated 4 out of 5 by from Love the gel layer I got both steps for free, was a little leary of the bright color, but once it dryer it was lighter. The gel layer later longer then I thought it would. Held up great to very frequent handwashong
Date published: 2016-10-05
Rated 5 out of 5 by from It actually stayed on! I received it as a free sample from! and didnt expect such good results, but I am HOOKED!! I love the way it stays on! My nails are thin and brittle, but this stuff stuck!!
Date published: 2016-10-06
Rated 5 out of 5 by from Wow! Really nice and ladting colours.. In love with the deepest red Bubbles Only and the gorgeous bright fuchsia pink..The shine of the pish ladts very long and it also doesn't chip easily
Date published: 2017-02-20
Rated 5 out of 5 by from Long lasting! I received this as a free sample from! It exceeded my expectations by far, I LOVED it!! I was chip free for over a week! I also loved that it dried so quickly!
Date published: 2016-10-11
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