step 1 - gel couture color

the it-factor

fashion show

the it-factor

fascinating bright fuchsia


shock. awe. and wow. just. wow. this fascinating bright fuchsia is packing serious fire power. girl, you’re blowing up.

step 2 - gel couture top coat

don't forget
the topcoat

lock in instant gel-like
shine on all gel couture
shades with specially
formulated top coat.

shop the

< >

step 1: lust-worthy couture color
step 2: gel-like shine

watch the

the it-factor is rated 4.6 out of 5 by 9.
Rated 4 out of 5 by from It lasts! I love how smooth this polish goes on, and how long it lasts. It doesn't last as long as when I get them professionally done, but it definitely lasts longer than other at-home polishes I've used. I love the colors offered. I'm a purple girl, myself!
Date published: 2016-10-05
Rated 4 out of 5 by from Great long lasting polish I have tried it a couple of times now. It really does last quite awhile longer than regular nail polish. I wash my hand or have them in water frequently which usually wears away at polish quickly, but this definitely lasted longer.
Date published: 2016-09-26
Rated 4 out of 5 by from Love the gel layer I got both steps for free, was a little leary of the bright color, but once it dryer it was lighter. The gel layer later longer then I thought it would. Held up great to very frequent handwashong
Date published: 2016-10-05
Rated 5 out of 5 by from It actually stayed on! I received it as a free sample from! and didnt expect such good results, but I am HOOKED!! I love the way it stays on! My nails are thin and brittle, but this stuff stuck!!
Date published: 2016-10-06
Rated 5 out of 5 by from Wow! Really nice and ladting colours.. In love with the deepest red Bubbles Only and the gorgeous bright fuchsia pink..The shine of the pish ladts very long and it also doesn't chip easily
Date published: 2017-02-20
Rated 5 out of 5 by from Long lasting! I received this as a free sample from! It exceeded my expectations by far, I LOVED it!! I was chip free for over a week! I also loved that it dried so quickly!
Date published: 2016-10-11
Rated 5 out of 5 by from Essie's finest I received this product free to review. It DEFINITELY last as long as getting shellac. And of course it's cheaper. I recommend this product to anyone who likes shellac.
Date published: 2016-10-11
Rated 4 out of 5 by from Smooth application and wonderful color that last! I received this from Pinchme. I really like the color. It went on smooth and last forever!
Date published: 2016-10-13
  • y_2017, m_3, d_24, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_9
  • loc_en_US, sid_723484E7-DB33-4567-B741-79D9150C863A, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_essie
hello canadian #essielover!
were you looking for essie canada?

take me to