step 1 - gel couture color

drop the gown

after party

drop the gown

forward ruby red


the pleasure is all mine. loose the formalities and cut to the chase in this fashion forward ruby red

step 2 - gel couture top coat

don't forget
the topcoat

lock in instant gel-like
shine on all gel couture
shades with specially
formulated top coat.

shop the

< >

step 1: lust-worthy couture color
step 2: gel-like shine

watch the

drop the gown is rated 3.9 out of 5 by 11.
Rated 4 out of 5 by from Feels luxurious! I received a sample of Essie Gel Couture from PinchMe in the Caviar Bar shade. I followed the instructions for application, which was very easy to do. I only needed a small amount of the color to cover my nails and one coat of the topcoat. The Caviar Bar was very dark upon application--almost black--but after a while, I could see it turn more deep, navy blue. The feel of the polish on my nails was thick (but not goopy) and luxurious. I use my hands quite a bit for chores, etc., and Gel Couture did stay on longer with less chipping than other polishes I've used. It did not stay on the full two weeks as advertised, but I was still very pleased with how well it stood up!
Date published: 2016-10-03
Rated 4 out of 5 by from Above average but not the best This product was exceptional in a couple factors including pigmentation, brush type, and especially dry time which was less than a minute! The brush made it easy to paint the nail in 2-3 easy strokes, and I was able to get full color pigmentation with no patchy spots in just 2 coats. The top coat does dry gel-like, and it looks and feels like gel, but it began chipping after about 3 days. Granted that's longer than a lot of other polishes, but it wasn't the 14 days advertised. I recieved this product from pinchME in exchange for an honest review and all opinions are my own.
Date published: 2016-10-09
Rated 4 out of 5 by from Impressive wear! I was skeptical to say the least. Nail polish normally last no more than 3 days on my nails and then it's chipping. I applied two coats of Pinned Up and then the top coat. The formula of the polish was perfect to me. I also love the brush that was bigger than normal and rounded on the end. It made application so much easier. The top coat gave the finished look an incredible, almost wet look. The wear on this was great, not the 14 days that it claims, but a good 7 days for me before it started wearing on the tips of my nails. I really liked this polish a lot and will be trying other colors. I liked the color Pinned Up. It was the perfect nude for your nails. I do think it needed 3 coats rather than two. I did receive this polish for free from Pinch Me for my honest review.
Date published: 2016-10-05
Rated 4 out of 5 by from I felt that this product was the perfect happy medium between regular polish and gels, without any of the downsides of the latter (damage to nails, skin cancer risk from UV light, annoying removal process, etc.). The color held up for about a week and a half. After two weeks, there were some chips, though not nearly as much as with a regular manicure.
Date published: 2016-10-05
Rated 5 out of 5 by from Works Great! I received this nail polish as a sample through Pinchme. I loved it. I typically have trouble with polish staying on my fingernails but this polish lasted so much longer than others. It was really easy to apply, went on smoothly, and dried fast. I loved the color too. Will definitely buy this polish.
Date published: 2016-09-26
Rated 4 out of 5 by from long lasting PinchMe sent me a free sample, So I tried it out. Goes on easy, dried pretty quick. Even when I had to clip my nail the polish still held up. The color I got was not a color I would wear, but it looked nice anyways. I think it is a very good polish.
Date published: 2016-10-04
Rated 1 out of 5 by from Did not last long I applied the product and it lasted a day and started coming off. I was not pleased with it and as a shellac Polish wearer I was looking forward to an easier way to apply. I guess it was to good to be true.
Date published: 2016-10-12
Rated 5 out of 5 by from Lasts at least a week I love how easy Essie gel is to apply. It dries quick and lasts a week on fingers and a month on toes. And no damage to my nails. COBE's off with regular remover.
Date published: 2016-10-03
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