essie takes a stance for transparency in nail polish ingredients
as USA’s nail salon expert since 1981, our approach to nail polish making remains the same. safety is at the heart of what we do - our nail polishes are tested with the strictest regulations worldwide, and we remain committed to not test on animals. we select effective nail polish ingredients that meet the highest standards, and most importantly, that allow us to consistently deliver the impeccable color, outstanding wear and salon quality formulas you have come to expect.
essie is proud to say that by the end of 2020, we have formulated and begun to distribute our full portfolio as 100% vegan – no animal derived ingredients - and 8-free, formulated without the following ingredients:
• dibutyl phthalate
• formaldehyde resin
• ethyl tosylamide
• triphenyl phosphate
we feel we owe it to essie lovers everywhere to keep our “free of” lists straightforward and simple. and, like a good essie top coat we like clarity, so we are setting out to clear a few things up:
• the list of irrelevant nail polish ingredients goes on: styrene, bisphenol a, glycol ether of series e, or nonylphenol ethoxylate. again, essie will not take credit for being “free of” ingredients that don’t have any business being in nail polish.
• certain ingredients have existed in some nail polishes, but never existed in essie nail polishes: formaldehyde, toluene and dibutyl phthalate.
• at essie, we made a conscious decision to remove certain ingredients over the past few years: ethyl tosylamide, formaldehyde resin, camphor, xylene and triphenyl phosphate.
while we live for color, we proudly stand for transparency. essie will always connect with our community, the heartbeat of our brand, to ensure we are all transparent and “free of” any confusion.
we hope you agree, that’s the true meaning of #essielove.