essie takes a stance for transparency in nail polish ingredients

recently, we’ve noticed a lot of “free of” ingredient claims from other nail brands. some nail products on the market claim 10, 12, even 16-free formulas.   essie is committed to transparency about our ingredient choices, and determined to speak about our formulas in an authentic way.

as USA’s nail salon expert since 1981, our approach to nail polish making remains the same.  safety is at the heart of what we do - our nail polishes are tested with the strictest regulations worldwide, and we remain committed to not test on animals. we select effective nail polish ingredients that meet the highest standards, and most importantly, that allow us to consistently deliver the impeccable color, outstanding wear and salon quality formulas you have come to expect.


essie is proud to say that by the end of 2020, we have formulated and begun to distribute our full portfolio as 100% vegan – no animal derived ingredients - and 8-free, formulated without the following ingredients:

formaldehyde
toluene
dibutyl phthalate
formaldehyde resin
camphor
ethyl tosylamide
xylene
triphenyl phosphate

  

we feel we owe it to essie lovers everywhere to keep our “free of” lists straightforward and simple.  and, like a good essie top coat we like clarity, so we are setting out to clear a few things up:

•     some nail brands claim to be free of certain ingredients that have not typically been associated with making nail polishes.  so while ingredients like gluten, parabens and surfactant sulfates are not in our nail polishes - essie will not claim to be “free of” them.

•     the list of irrelevant nail polish ingredients goes on:  styrene, bisphenol a, glycol ether of series e, or nonylphenol ethoxylate.  again, essie will not take credit for being “free of” ingredients that don’t have any business being in nail polish.  

•     certain ingredients have existed in some nail polishes, but never existed in essie nail polishes:  formaldehyde, toluene and dibutyl phthalate. 

     at essie, we made a conscious decision to remove certain ingredients over the past few years:  ethyl tosylamide, formaldehyde resin, camphor, xylene and triphenyl phosphate. 

while we live for color, we proudly stand for transparency.  essie will always connect with our community, the heartbeat of our brand, to ensure we are all transparent and “free of” any confusion.

we hope you agree, that’s the true meaning of #essielove.