behind the brush: jess brush

name: Jess Brush

city: Hudson Valley  

with a last name like brush, this content creator and self-proclaimed “natural nail enthusiast” was practically destined for mani greatness. here, the pro known for her colorful and diy-friendly creations shares her must-have shades and best-kept secrets for strong, tiktok-ready tips.  

her favorite essie shade: “of course, i have a few favorites! my absolute musts are clambake, forever yummy, and bikini so teeny.”  

her essie love story: “my best friend’s aunt was a beauty editor in the condé nast world and she would always spoil us with the amazing pr mailers that she received. one year, she gave us a giant, salon-style shelving unit filled with color-coded essie polishes. i’ve always been a major nail girl, so that instantly became my prized possession. i learned a lot of those colors by heart.”  

her artistic approach: “i love loud, bright manicures. i tend to gravitate toward ’70s glam, but i keep my designs achievable and easy to diy.”  

her biggest source of inspiration: “i get a lot of inspo from vintage color combos that i see in art and textiles, as well as the amazing nail community on social media.”  

her side hustle: “i have a small textile company called brush textiles. everything is handmade in india and the prints are very reflective of my mani inspo.”  

her top nail tip: “hydrate those cuticles! even if you’re not into manicures, get a cuticle oil and use it every day for strong nails.”  

her most frequently asked question: “my niche is natural nail care, so people always ask how i keep my nails so strong. i have three main tips: 1) hydrate—inside and out. i use cuticle oil and lotion every day, especially before bed, and i drink a ton of water. 2) protect your nails. i always wear gloves whenever i wash dishes or use chemicals that can strip my nails of healthy oils. 3) keep them painted. i really think it adds a layer of protection.”